American singer/songwriter and actor Adam Lambert has teamed up with Oreo for its Open Up with Oreo campaign, encouraging fans to 'open up their hearts to others'.

The campaign includes an animated TV ad, featuring the vocals of Lambert, who commented 'I'm excited to collaborate with the Oreo brand on the Open Up with Oreo campaign. I hope when people hear this song they think it's fun and are encouraged to see what happens when they open their hearts to those who are different from them'.